Using Facebook to market your business

The number of financial advisors using Facebook to market their services is on the rise. With over 1.4 billion daily users, the platform provides endless opportunities to target specific audiences with your marketing campaigns. You can target people based on location, age or profession amongst other criteria. The best way to use Facebook as a marketing tool is to pay to play via Facebooks advertising platform. However, there are other ways to push your services. In this blog, I’ve put together my top tips on using Facebook to market your business on a budget.

Set up a professional page

If you’re using Facebook to market your business, you need to start by setting up a professional page. On this page, be sure to include all of the relevant information your customers will want to see about your business, including opening hours and location.

Be visual

Bring your page to life with high quality profile and cover photos. Leverage your existing assets so that your page is on brand.

Have a strong call to action

When they arrive at your page, what do you want your prospects to do? Do you want them to click the Like button and follow your daily Facebook posts? Is the goal for them to visit your website? Or do you want them to contact your directly?

Whatever action you want them to take, you need to integrate this into your main call to action button on your Facebook page.

Post quality, relevant content

Be sure to post content that is both relevant and interesting on your Facebook page on a regular basis. This content shouldn’t just be sales focused, but also engaging too. Think about what will add value for your customers and focus on posting content around that.

When your Facebook page is ready, you may be ready to consider running a paid for Facebook advertising campaign. I’d love to hear about your business and discuss how I can help you to use Facebook Ads to generate more leads. Get in touch here. We hope that you have found this ‘Using Facebook to market your business’ blog useful.

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