So, you’ve set yourself up on Facebook but not sure how, when, what or why you should be posting? Fear not, we’re here to help! It’s pertinent that you aren’t just pumping out content, but rather you are pumping out strong content that will drive more traffic. In this post, I look at what all financial advisors should consider when writing Facebook posts.
1. Establish Your Brand
Before you can even start posting great content on Facebook the first step you need to take is to obviously set up a business page and begin to brand your business on the platform.
This is such an important part, as branding is a crucial way to identify your business – it’s how your customers recognize and experience your business. A strong brand is truly reflected in everything from your logo, the strength of your business relationships, the work that you do, amongst many other aspects
A strong brand should be a reflection of your business and demonstrate how you are different from your competitors.
2. Commit to a Cadence
How much is too much? Or how much is not enough? Facebook recommends businesses should be posting at least 1 – 2 times a week while other experts say posting 1 – 2 times a day is ideal. You’re busy, we get it, so we would recommend posting a couple of times a week.
3. Follow the 60/40 Rule
When it comes to social media content we segment it into two categories: curated and created. Curated content is content gathered from trusted sources relevant to the industry.
For example, sources from places like the BBC or another reliable news source is an example of curated content. Created is content produced within your business. the ideal ratio of curated vs. created content will vary from business to business but a good rule of thumb is to share 40% created and 60% curated content.
4. Be Conversational
Keep in mind that when people use Facebook, they expect to find socially engaging content, conversations, and topics they can relate to, so this is something to bear in mind when creating your posts.
Engage with your followers, as this humanises you, and prospects can tell that there is an actual person behind these posts, making it easier to connect.
It’s a great platform for connecting you to your prospects and clients and ultimately showing the users that you are relatable and will engage and interact accordingly. Don’t be afraid to have some fun with your posts, as well. Another way to get people to interact is to use questions in your posts and encourage people to answer them, which helps you to interact with your audience.
5. Listen to your Audience
Listening to your audience is so important because it helps for your firm’s content and posts to become stronger, by simply seeing what works based on your followers. Pay attention to the results of what you are posting. If your posts aren’t receiving many views, then try posting at different times or days. If your posts are not getting a lot of likes or comments, then try sharing different content.
6. Know your Content Style
This can be difficult at the start, because many times, the “voice” or tone that your firm uses when creating Facebook posts or for other social media platforms, is different than your actual website. Content style is very important when you’re learning how to write good Facebook posts.
Writing strong Facebook posts is definitely something that gets better with time. The more that you see how visitors interact with you on this platform, the better that you will get at “reading” them and see what gets the most engagement and interaction.
I hope that you have found this post on What all Financial Advisors should consider when writing Facebook Posts useful.
If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.
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