What Facebook Ad formats should I use?

We explore the different Facebook ad formats available and the approach you should take to testing them.

Ensure each ad has reached at least 1000 impressions before making a decision to pause it or test it further. If no conversions look at your CPC (Cost Per Click) or your Link CTR.  Providing your CPC is less that £1 and your link CTR is above 1% you are on the right track. (Please note these benchmarks will vary by sector).


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