We explore the different Facebook ad formats available and the approach you should take to testing them.
Ensure each ad has reached at least 1000 impressions before making a decision to pause it or test it further. If no conversions look at your CPC (Cost Per Click) or your Link CTR. Providing your CPC is less that £1 and your link CTR is above 1% you are on the right track. (Please note these benchmarks will vary by sector).