How to build a review funnel

What is a review funnel and why should you use one?

It’s easy to forget the importance of customer reviews when you are on the other side of the transaction selling a service that you are proud of.  Sure, you know that it’s amazing, but your potential customers don’t – to them, you are just another stranger on the Internet trying to sell them something. Here, we look at what is a review funnel and why should you use one?

What Is a Review Funnel?

A review funnel is a funnel designed to solicit reviews from your customers. 

The funnel design varies depending on the company, the service, and the review platform.

But the main idea is to create a system that allows you to automatically reach out to clients, ask them to leave reviews, and then thank them afterward. 

A well-designed review funnel can be a game-changer because it can drastically increase the number of customer reviews your product or service has.

And that is likely to positively affect your bottom line because typically the more reviews you have, the more people trust you, and the more inclined they are to use you.

How To Build an Effective Review Funnel 

Here’s how you can create a review funnel in just three steps:

Step #1: Determine the Best Time to Send a Review Request

You want to give the customer enough time to try out your service before you send them a review request. 

Obviously, the exact timeframe depends on the service itself:

-If it’s an info product, you need to account for the time it takes to consume the content (e.g. a short ebook can be reviewed sooner than a comprehensive online course). 

-If it’s a subscription, it’s best to ask for a review after the customer has renewed it since that indicates that they found it to be valuable. 

As a general rule, it’s better to send the review request later rather than sooner, though of course, you shouldn’t wait too long either.

Step #2: Set Up An Automated Review Request Email

Here are some tips on how to create an effective review request email:

  • Make leaving a review as easy as possible. Obviously, if you are asking customers to leave reviews on a third-party platform, then you don’t have any control over the process. 
    But if we are talking about reviews on your own website, you want to simplify it as much as possible.
  • Provide an estimate for the time it will take to leave a review. For example, you could mention that leaving a review takes less than 5 minutes. 
  • Have a clear call to action. You need to be crystal clear about what you want the recipient to do next – your email should end with a call-to-action button that says “Leave a Review”.

Step #3: Set Up an Automated “Thank You For Your Review” Email

It’s important to thank the customers that leave reviews. 

Not only is it a nice thing to do but it might also encourage them to leave more reviews in the future.

You can set up a simple automated thank you email for this. 

Also, if someone left a terrible review, you might want to reach out to them to learn more about their experience and ask them for feedback. 

Obviously, if you decide to do this, don’t get defensive. Take ownership of whatever went wrong, apologize to the customer, and figure out how to avoid situations like that going forward. 

I hope that you’ve found this post on What is a review funnel and why should you use one? useful.

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