As a Financial Advisor, you face high levels of competition to generate leads and ultimately, gain new customers. One of the best lead generation tools for Financial Advisors is Facebook Advertising. One way to ensure Facebook Ad campaign success is with lookalike audiences. In this post, I answer a question I’m commonly asked – what’s the best way to build a lookalike audience using Facebook Ads?
What is a lookalike audience?
Lookalike Audiences are a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers.
What’s the best way to build a lookalike audience using Facebook Ads?
To create a lookalike audience, I advise focusing on highly qualified leads and your best customers in terms of life time value or retention. Facebook can then use this information and find people who are very similar – more so than we can do with targeting.
Who should use the lookalike audience feature?
Anyone who wants to advertise as precisely as possible and maximizing ROI should use the lookalike audience feature. The lookalike audience feature helps support your advertising objectives. Additionally, it allows you to target people similar to your existing visitors, readers, or customers.
I hope that you’ve found this ‘What’s the best way to build a lookalike audience using Facebook Ads?’ blog useful.
Are you currently running Facebook ads? How are they working for you? I’d love to hear about your business and discuss how I can help you to generate more leads. Get in touch here.
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We encourage all members to ask questions, solve problems and provide advice. Join the group here.
If you haven’t done so already – Download our Facebook Ads Blueprint For Financial Services: