Why is your about us page important

An ‘About Us’ page is expected from all websites regardless of industry, particularly financial advisors. This type of page is a great way of communicating to your audience that “this is who we are” and engaging financial services leads. Prospects will check your ‘About Us’ page to know more about you and the services you offer, so it’s vital to highlight your biggest selling points. It’s an ideal page to let prospects and customers know your story. In this post, we look at why your about us page is important.

What are the key points you should include in your about us page?

  1. Introduce yourself and define your target audience.
  2. Define the main issue that led you to create your business.
  3. Clarify how you chose to find a way to resolve the issue.
  4. Tell your target audience how you apply your solutions.

Keep it simple

The easiest way to turn what could be a lengthy block of text into a simpler form is to add bullet points or subheadings. Breaking up the text makes it easier to read and to organise, providing a scannable source that caters to how most people read online.

The white space between each bullet point, for example, also helps to make your ‘About Us’ page look neat and tidy. Also make sure to keep your page updated regularly, as it should be seen as a work in progress with up-to-date information.

Think about your audience

It may seem difficult to tailor your ‘About Us’ page specifically for your target audience, but it’s easily done by putting yourself in their shoes. What does your target audience want? What do they need? Make sure to also think about potential objections and questions that could arise.

Targeting specific demographics will require specific approaches with copy that relates to your audience and addresses their needs. After covering the important parts, you can highlight other important factors on your website such as landing pages, newsletter subscriptions, or free guide downloads.

Add your contact details

Add your contact details to your ‘About Us’ page; it’s likely that prospects will visit the page not only to know more about you but also to know how to contact you. Your phone number, address, and links to social media platforms are good and detailed information points.

We hope you have found this post on why your about us page is important useful.

If you’re a financial advisor looking for help, please feel free to get in touch here. Myself and my team are more than happy to help.

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