Why you should be making more carousel posts on LinkedIn

LinkedIn’s carousel posts feature seems to be all the rage at the moment. The feature allows you to share multiple pictures and is proven to drive engagement – plus, they’re favoured by the LinkedIn algorithm. Here, I look at why you should be making more carousel posts on LinkedIn.

What is a LinkedIn Carousel Post?

In 2018, LinkedIn launched a sharing feature for creating awareness about a brand’s content and boosting engagement. This is done by sharing documents called carousel posts on your LinkedIn feed. 

These posts are extremely useful since viewers can scroll through your documents and presentations without having to leave the application. 

Because carousel posts are interactive and visually attractive, they stand out from the newsfeed.

How do you create a LinkedIn Carousel post?

Firstly, create the document that you’re going to share as a carousel post. You can upload a Word document, Powerpoint presentation, or pdf.

I recommend that you create a presentation for your post. An easy way to do this is to create a presentation in Canva using one of their templates which you can then download as a pdf.

Once you’ve got your document, navigate to your LinkedIn home feed and click on the “Document” button and then upload your document.

Alternatively, click on “Start a post” and select the document icon.

Add some descriptive content in the post field above to entice people to click through your presentation and then post.

Top Tips for creating carousel posts

  • Start with a powerful first slide that will attract attention.
  • Keep the text content light.
  • Avoid having too many slides.
  • Add relevant hashtags to your post (no more than 3).
  • Respond to any comments on your carousel post to increase engagement

I hope that you have found this post on Why you should be making more carousel posts on LinkedIn useful.

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