Blogging. There’s a debate out there as to whether it’s still relevant in today’s heavily social media marketing driven environment. However, whether you’re a small business, or a multinational company, I believe blogging is integral to your online content marketing strategy. In this post, I look at why your business needs a blog.
Drive traffic to your website
A blog drives traffic to your website. Through creating relevant content for your clients and prospects, you’re creating a hook to draw clients and prospects a like. Post links to your blog on your social media pages and give your followers a reason to click through to your website.
Increase your SEO
To boost your search engine ranking, you need to make sure that the content on your website is regularly refreshed. And blogs provide straight forward and cost effective way to do this. Blogs also create an opportunity for businesses to insert relevant keywords that consumers will use to search for the types of services or products that the business offers.
Become an industry leader
Well written blog posts will demonstrate you and your business as a thought leader within your industry. This not only demonstrates knowledge and expertise, but also creates an element of trust amongst you and your audience, and so they will trust you to supply the product or service that they need.
An opportunity to develop a better relationship with your customers
Through your blog, you’ve got another outlet to connect with your customers and prospects in a more conversational way and therefore a great opportunity to deepen your relationship with them. It’s another way to engage and interact and add value to your relationship.
I’d love to hear about your business and discuss how I can help you to generate more leads. Get in touch here. We hope that you have found this ‘Why your business needs a blog’ article useful.