Why your website needs backlinks

We’ve talked about SEO before, but one thing we haven’t covered is backlinks. Simply put, a backlink refers to a link from another website to your financial website. If someone writes a blog post and links to a resource on your website to give you credit, for instance, then that counts as a backlink. In this post, we look at why your website needs backlinks.

Why are backlinks important?

There are two main reasons why backlinks are important:

  1. They build domain authority. If Google sees that lots of other relevant, high-quality websites are pointing to yours, then they are likely to regard your website as a source of reliable content which people will find valuable. Consequently, you are more likely to appear higher up in relevant Google search engine results.
  2. They can find new sources of traffic. Suppose you get a backlink from a website with far more traffic than yours. If hundreds or thousands of people read that blog post and even a fraction of them click on that link to your website, then you could potentially draw in a lot of high-quality traffic which could then convert to your website.

There are two types of backlinks,  do-follow and no-follow, and you need a healthy balance of both to build a credible website.

How can you build backlinks to your site?

If you search “how to build backlinks” in Google, then guest posting is likely going to be one of the most popular suggested tactics. This simply means approaching the owner of another website and asking if you can write a blog post to publish there.

In return for providing them with great content, you ask for them to include a do-follow link back to your website in the post (e.g. at the end, under the author information).

This approach does still have its place in financial SEO in 2020. Yet it is time-consuming, and many in the SEO world now question whether Google still gives guest posts the kind of value it used to in its search engine algorithm.

Alternatively, you can use a tool like Ahrefs to find blog posts on other relevant websites which feature a “broken link”. From there, you reach out to the website owner and kindly point out the error to them, and offer your own content as a possible alternative for them to direct their link to instead.

Broken links can appear for lots of reasons. Perhaps the website that the blog post pointed to no longer exists. Or perhaps the page URL has moved. Regardless, it can work well under certain circumstances.

We hope that you’ve found this post on Why your website needs backlinks useful.

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